Media Strategy
Course Code
DK3234
Number of Credits
3
Semester
Course Type
Study Material
| Study Material | Depth |
|---|---|
| Introduction of Media Strategy | Explore |
| Audience & Media | Express |
| Message&Content of Media | Express |
| Media Channels | Express |
| Media Measurement and Goals | Expert |
Graduate Learning Outcomes (GLO) carried by the course
| CPMK Code | Course Learning Outcomes Elements (CLO) |
|---|---|
| CPMK 1 | 1. Able to understand, reason, and demonstrate the principles and basic knowledge of media. |
| CPMK 2 | 2. Able to observe, respond to, and utilize evolving media technologies, including artificial intelligence, to determine effective media strategies. |
| CPMK 3 | 3. Able to analyze empirical research data and big data related to media and media channels, media characteristics, and target audiences as a basis for determining media strategies. |