Customer Insights and Business Models
Course Code
MK2002
Number of Credits
4
Semester
Course Type
C
Study Material
| Study Material | Depth |
|---|---|
| Business Idea Generation | Explore |
| Customer Insight | Explore |
| Value Proposition Canvas | Explore |
| Business Model Validation | Expert |
Graduate Learning Outcomes (GLO) carried by the course
| CPMK Code | Course Learning Outcomes Elements (CLO) |
|---|---|
| CPMK 1 | Students will be able to write a comprehensive business model |
| CPMK 2 | Students will be able to manage and allocate resource and team |
| CPMK 3 | Students will be able to understand the concept of new product development and business development process |
| CPMK 4 | Students will be able to manage resources in their business |
Learning Method
- Lecturing, Class/Group Discussion, Students’ Business
Learning Modality
- Offline/Online, Synchronous, Independent/Group
Assessment Methods
- Individual Assignment, Group Assignment, Mid Semester Exam, Final Semester Exam