Business Scale-up
Course Code
MK4001
Number of Credits
4
Semester
Course Type
Study Material
| Study Material | Depth |
|---|---|
| Business Visioning | Expert |
| Start-Up Development Phase Business Pivot | Express |
| Business Growth Metrics and Customer Validation | Expert |
| Aligning Technology with Strategies and choosing the Technology | Explore |
| Collaborations and Partnerships Funding for Growth and Pitch Technique | Expert |
Graduate Learning Outcomes (GLO) carried by the course
| CPMK Code | Course Learning Outcomes Elements (CLO) |
|---|---|
| CPMK 1 | Students able to develop critical thinking abilities to analyze complex business situations, assess various growth scenarios, and make informed, strategic decisions that support sustainable business scaling. |
| CPMK 2 | Students able to apply problem-solving methodologies to identify, analyze, and resolve scaling challenges, ensuring that they can effectively address obstacles related to market expansion, operational efficiency, and resource management. |
| CPMK 3 | Students is able to practice innovative thinking to generate creative solutions for scaling issues, leveraging new technologies and business models to drive growth and maintain competitive advantage in the marketplace. |
| CPMK 4 | Students apply skills to critically analyze core business functions, including marketing, operations, finance, and human resources, to identify areas for improvement and opportunities for scaling. |
| CPMK 5 | Students practice creative thinking to develop innovative strategies and solutions that enhance business functions, streamline operations, and drive sustainable growth. Students able to combine analytical insights with creative strategies to develop comprehensive growth plans that leverage strengths across all business functions and address any identified weaknesses. |
Learning Method
- Combination of lectures, group discussions, case studies, and problem-based collaborative learning.
Learning Modality
- Mix of synchronous and asynchronous.
Assessment Methods
- Quizzes, Assignments, Midterm Exams, Final Exams (Project).