Business Innovation
Course Code
MK3002
Number of Credits
4
Semester
Course Type
Study Material
| Study Material | Depth |
|---|---|
| Business Model Innovation (This covers the innovation in the rationalization of a company to create, deliver, and capture value to all the stakeholders) | Expert |
| Product Innovation (This covers the ability to unlock the transformative potential of new products that may depend on the change of the company’s situation and the competitive field) | Expert |
Graduate Learning Outcomes (GLO) carried by the course
| CPMK Code | Course Learning Outcomes Elements (CLO) |
|---|---|
| CPMK 1 | Students are able to understand business models and innovations |
| CPMK 2 | Students are able to understand the factors driving change in the business model |
Learning Method
- Lectures, group discussions, independent work, innovation projects
Learning Modality
- Offline/online, synchronous and asynchronous, independent and group
Assessment Methods
- Assignment, midterm exams, final exams (business model innovation)